To balance the need to stay connected with your patients and remain on the forefront of your medical industry, creating an e-newsletter for your medical practice can give you the best of both worlds. There are ten tips you’ll want to keep in mind as you’re thinking of e-newsletter topics and your publishing strategy.
1. Be Social
The first thing you’ll want to do is plan on sharing your e-newsletter through any social media platforms you have. Whenever you publish a new newsletter, let your followers and friends know on Facebook, Twitter and any other social media channels you may be utilizing.
2. Stick to Your Industry
No matter what you include in your newsletter, make sure it’s relevant to your area of medical expertise. Find ways to include current trends, patient questions and common concerns with your information.
3. Include a Column
A side section of your e-newsletter can be devoted to questions you receive or observations you’ve made about your area of medicine. Whatever you column is, make sure it’s consistent.
4. Show Some Personality
Your newsletter shouldn’t read like it was written by a computer program. Inject some humor and vivacity in your words. Make readers get excited and interested about taking good care of their teeth, heart or skin.
5. Keep it Uniform
Once you’ve decided on your font, border, color and column placement, be sure you keep it the same with each newsletter. You don’t see your favorite magazine making drastic changes to their issues, do you? Keep the format the same and you stand a better chance of keeping your readers.
6. Make it Visually Pleasing
Ask a professional and experienced web designer to take a look at your e-newsletter to let you know if it looks pleasing to the eyes. Think about adding a banner or logo to really make things attractive.
7. Utilize Subject Lines
Just like subject lines give you an idea of what an email message is about, the same is true of subject lines on newsletters. Subject lines pique reader interest and let them know what they’re about to read.
8. Utilize HTML Coding
Lean the basics of HTML code in order that your e-newsletters can look more attractive. You’ll also want to publish letters in plain text for readers viewing your newsletter on a device that doesn’t have HTML enabled.
9. Establish a Schedule
Depending on how busy your practice is, you may only be able to release a newsletter once a week or every other week. Whatever you decide on, keep it consistent.
10. Make Your Length Consistent
While you’re deciding on a consistent schedule, you should also decide on a consistent length. Be sure you account space for any links, videos or images you include in your newsletter.
E-newsletters are ideal for marketing, educating and sharing. Put these tips to good use and you’re sure to see favorable results.